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Why Startups Succeed or Fail

Focus on what matters.

Startup Science built an integral, whole systems model of a startup, synthesizing wisdom, learnings and frameworks from many of the top experts in the field to figure out what differentiated the successes from the failures. Over the years, Bjoern Lasse Herrmann and Max Marmer gathered and analyzed a comprehensive data set on over 34,000 companies to test and iterate their maps and models.

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