Startup Genome launched the first cohort of the Global Hypergrowth Tokyo late-stage scaling program in March 2024 in partnership with the Tokyo Metropolitan Government. The initiative aims to propel the best Tokyo tech companies into successful global commercialization and expansion into international target markets.

The program addresses a significant support gap for fast-growing startups, recognizing them as drivers of economic growth and competitiveness, and creators of sustainable jobs and societal wellbeing. In its inaugural cohort, Hypergrowth provides 21 companies from Tokyo with access to global mentors, expert scaling advice from leading executives, go-to market support, and connections to potential new customers and investors.

The companies selected represent a variety of sub-sectors, including Deep Tech, Life Sciences, and AI, and have raised close to $100 million in total funding as they look to expand overseas.

In this article series, Startup Genome introduces the cohort companies, exploring the groundbreaking technologies each startup is developing to make a positive impact on the world.

Introducing BeautyTech Startup THE RICH

Tokyo-based startup THE RICH is making significant strides in the beauty and wellness industry with its innovative product, SILK THE RICH. The company operates at the intersection of material science, Biotech, sustainability, and AI-driven personalization. By innovating with silk proteins, sustainable formulations, and market-specific product engineering, THE RICH is shaping the future of BeautyTech.

THE RICH's flagship products include the Moist & Repair Shampoo and Treatment, emphasizing the importance of quality and sustainability in its operations. By sourcing high-grade silk and focusing on environmentally friendly production processes, the company ensures that its products are both effective and responsibly produced.

As the beauty and wellness industry evolves, THE RICH is well-positioned to capitalize on trends favoring natural and sustainable products. With its unique silk-based beauty essence and commitment to quality, the company is poised for growth in both domestic and international markets.

For a deeper look at the Tokyo ecosystem and to learn more about the Global Hypergrowth Tokyo cohort companies, Explore Tokyo.