With approximately $5.6 billion in revenues, South Korea’s gaming industry is the 4th largest in the world. The South Korean gaming market has 28.9 million players with around 39% watching gaming content online. In 2018, Bluehole, a fantasy game developer for PC and mobile devices, raised $500 million from Tencent Holding and became a unicorn. In 2017, Netmarble, South Korea’s largest mobile game developer, raised $2.3 billion in the country’s second-largest IPO.

South Korea’s advertising market is the 7th largest in the world with a total domestic advertising market at $12.5 billion in 2018. South Korea is home to several advertising giants including Cheil Worldwide, which was the 19th largest advertising agency in the world by revenues in 2018. In January 2019, Madup, a creative performance marketing agency, raised $12 million in Series B funding. In April 2018, Dable, a B2B omnichannel personalization platform, raised a $5.6 million Series B round.