Brazil

São Paulo

Late-Globalization Phase

São Paulo has everything that a vibrant startup ecosystem need, highly skilled workforce, diversity of its industries, public and private partners deeply engaged to create a global leader community.

Amure Pinho
President at Brazilian Association of Startups

Sub-sector Strengths

Fintech

São Paulo is the financial center of Brazil, hosting approximately one-third of the country’s banks and accounting for one-third of credit transactions. It is also home to one of the five largest stock exchanges in the world, BM&FBovespa. Brazil’s Fintech market is projected to generate potential revenue up to $24 billion over the next 10 years. Nubank, a digital bank and credit card operator, raised $150 million and became a unicorn in March 2018. StoneCo Ltd, a credit card processing firm, raised $1.1 billion in an IPO in October 2018.

Life Sciences

Brazil is the largest healthcare market in Latin America and the world’s seventh-largest health market with more than $42 billion spent annually on private healthcare. The city also hosts Hospitalar, one of the largest Healthcare trade shows in the world attended by more than 85,000 professionals from more than 50 countries. Memed, a provider of an online platform for e-prescription service, raised a $3 million Series A round in a deal led by Redpoint eventures.

Why you should invest in São Paulo

SOFTWARE STARTUP OUTPUT
1.3k-1.7 k
GLOBAL AVG.
1,010
ECOSYSTEM VALUE
$5.1 bn
GLOBAL AVG.
$5 bn
Top 10 Global Ecosystem
Affordable Talent
Top 30 Global Ecosystem
Fintech
5
Exit Growth
INDEX
3
Output Growth
INDEX
2
Funding Growth
INDEX

Reasons to move your startup to São Paulo

EARLY-STAGE FUNDING PER STARTUP
$82 k
GLOBAL AVG.
$284 k
TOTAL EARLY-STAGE FUNDING
$120 m
GLOBAL AVG.
$837 m
SOFTWARE ENGINEER SALARY
$25.9 k
GLOBAL AVG.
$58.3 k

Reduced tax burden

The federal government offers a variety of exemptions across income, import, and export taxes, as well as on manufactured products.

High-quality universities

Sao Paulo is home to several leading science and technology universities, including University of São Paulo (USP), which was the #1 South American university in the 2019 World University Rankings.

Startup Community

Startup Genome
Partners & Members

Featured Articles from
Local Ambassadors

Franklin Ribeiro
Head of Startup Ecosystem and responsible for innovation at Invest SP, also organizes SP Conecta initiatives to promote the startup ecosystem of the state of São Paulo. In addition, have founded Poli Angels investment group and is mentor at BrazilLab.
Franklin Ribeiro | Ambassador
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Are you interested in diving deeper into this ecosystem? Drop us a message. Our Ambassadors and Partners can plug you in.