Oman

Muscat

MEMBERS:
The Rising Omani Startups Programme

“We are aware of the importance of the small and medium enterprises sector and the entrepreneurship sector, especially startups that are based on innovation, artificial intelligence, and advanced technologies. We are training young people and enabling them to take advantage of the opportunities offered by this vital sector to be a basic building block in the national economy.”

His Majesty Sultan Haitham Bin Tarik Al Said
Sultan of Oman
B1
B2
B3

Highlights

Oman’s capital, Muscat, is making huge strides to establish itself as a hub for tech entrepreneurs. Oman 2040 sets out a vision for the transition from an oil-and-gas–based economy towards a more diverse, knowledge-based one. Oman Future Fund, $5.2 billion available for investment across sectors of economic diversification, and $26 billion National Initiative AI were launched in early 2023. Muscat was chosen as the Arab Digital Capital 2022.

The Rising Omani Startups Programme has a goal of enabling innovation, supporting the establishment of startups, linking founders with business opportunities, and identifying investment opportunities for expansion outside Oman. The Omani Start-ups Program provides support for entrepreneurs at all stages. Omantel Labs works in partnership with the Central Bank of Oman (CBO) to host a growing Fintech sandbox and provide a six-month accelerator for startups working on solutions within 5G, IoT, Cybersecurity, customer experience, and Big Data. ITHCA Group is an investment arm of the government focused on building Oman’s IT infrastructure and digital capabilities. Oman Technology Fund offers OTF Techween, a pre-seed fund program that provides funding, coworking space, and mentoring.

Local startups include payments platform Thawani Technologies, IT consultancy Rihal, IoT-enabled logistics company Emushrif, and transportation app Otaxi. Crowdfunding platform Beehive connects investors with startups, and Ethisx is an investment platform focused on impact-driven crowd-investments and financing. In 2022, Qatar’s Snoonu acquired Omani food-delivery platform Akeed and Mexican car-buying platform Kavak bought Muscat’s Carzaty for an undisclosed sum. Saudi Healthtech labayh acquired OTF-funded Nafas in March 2023.

Ecosystem by the Numbers

ECOSYSTEM VALUE
(H2 2020 - 2022)
$301 m
GLOBAL AVG. $34.6 bn
TOTAL EARLY–STAGE FUNDING
(H2 2020 - 2022)
$20 m
GLOBAL AVG. $970 m
ECOSYSTEM VALUE GROWTH
(H2 2020 - H2 2022 VS. H2 2018 - H2 2020)
70%
70% 70 100 47% 47 67 0
GLOBAL AVG. 47%
NUMBER OF UNICORNS
(H2 2020 - 2022)
0
GLOBAL AVG. 4
MEDIAN SEED ROUND (H2 2020 - 2022)
$200 k
GLOBAL AVG. $821 k
MEDIAN SERIES A ROUND (H2 2020 - 2022)
$1.3 m
GLOBAL AVG. $6 m
SOFT. ENGINEER SALARY (2022)
$23 k
GLOBAL AVG. $46 k
EARLY-STAGE FUNDING GROWTH (2019 - 20 VS. 2021 - 22)
10
Scale of 1 (lowest) to 10 (highest)
TOTAL VC FUNDING (2018 - 2022)
$28 m
GLOBAL AVG. $6.6 bn
TIME TO EXIT (2018 - 2022)
4 years
GLOBAL AVG. 9 years
EXIT AMOUNT (2018 - 2022)
$19 m
GLOBAL AVG. $11.3 bn
EXIT COUNT (#)
(2018 - 2022)
1
GLOBAL AVG. 91
0
0
0
0
1
2018
2019
2020
2021
2022

Sub-Sector Strengths

Ecommerce

By 2025, the value of Oman's Ecommerce market is predicted to reach $868 million. The sultanate has an estimated internet penetration rate of over 95.2%, and has high mobile broadband penetration and a robust 4G network. Tanweel, Bon, and X Garage are some notable Ecommerce startups from Oman. Delivery Hero's regional startup Talabat has operated successfully in the country since 2018. Floward is an ecommerce platform for flowers and gifts.

Cleantech

Oman is rapidly building out its Cleantech infrastructure, targeting $140 billion investments to develop the green hydrogen sector alone by 2050. The Ministry of Transport, Communications and Information Technology has a goal of all new vehicles being electric or hydrogen-fueled by 2050. At Oman Sustainability Week 2022, Oman Shell and Oman Airports Management Company announced Shell’s Green Hydrogen for Mobility project, Oman’s first hybrid hydrogen station. Carbon mineralization startup 44.01 was the winner of the 2022 Earthshot Prize.


Fintech

The Central Bank of Oman (CBO) is working on Open Banking and digital currency initiatives. The country’s roadmap envisions several accelerators, a regulatory sandbox, a cloud-computing framework, and an e-KYC initiative. CBO and Omantel have partnered on a Fintech accelerator for high-potential startups. Participating companies receive space at Omantel Innovation Labs and gain access to a network of over 100,000 investors, corporates, and mentors. Muscat Fintech startups include Bima, Thawani, and Wadiaa.

Reasons to Move Your Startup to Muscat

Strategic Location

Muscat is at a key position on maritime routes linking Asia with Africa and Europe, providing trade connections and ample opportunity for advanced technologies in port operations, logistics, supply-chain management, and supply-chain finance. The nation’s free-trade zones include Duqm Free Zone, Sohar Free Zone, Salalah Free Zone, Maziona Free Zone, Innovation Park Muscat, and Knowledge Oasis Muscat.

Business-Friendly Environment

Companies registered in Oman only have to pay a 15% corporate tax. No personal income tax applies, and goods move free of customs duties in the GCC. Invest Oman offers free investment advisory services. Oman scores high in the IPRI ranking for IP rights, at #4 in MENA and #32 in the world. The nation has many trade agreements, including the U.S.-Oman Free Trade Agreement, which allows U.S. investors the same rights as Omani investors.



Dedicated Support

The Rising Omani Startups Programme provides programs, funding, and networking opportunities. The Oman Talent Hub offers work experience in advisory and technology fields. Invest Oman promotes Oman as a base for businesses and provides soft-landing support. The Ministry of Higher Education Research and Innovation (MOHERI) provides comprehensive higher education, leading to a knowledge society.

Selected Startup Organizations

Startup Genome Members

MEMBER
The Rising Omani Startups Programme

The Rising Omani Startups Program is a three-year national program aimed at stimulating the ecosystem of emerging startups based on advanced technology and innovation in the Sultanate of Oman, contributing to spreading the culture of startups in educational institutions, enhancing community awareness of their importance, and escalating the Omani startups to the regional and global markets. The programme has three main pillars: capacity building, financing and investing, and a supportive regulatory framework.


Key Ecosystem Players

News from the Ecosystem

Get connected

Are you interested in diving deeper into this ecosystem? Drop us a message. Our Ambassadors and Partners can plug you in.