South Africa

Johannesburg

"Launching a startup in Johannesburg is streamlined, with a supportive tax regime and registration process to launch a business within a week. As the economic heartbeat of sub-Saharan Africa, Johannesburg offers access to markets in South Africa and beyond."

Kizito Okechukwu
Executive Head at 22 on Sloane
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Highlights

Johannesburg is one of South Africa’s largest cities and is home to nearly 5 million people. The country’s commercial hub, it boasts Africa’s busiest international airport and the largest and busiest “port” in export-import facility City Deep, which handles 30% of South Africa’s exports. Also home to the largest stock exchange in Africa, Johannesburg is well equipped to build a startup ecosystem to rival South Africa’s better-known scene in Cape Town.

The South Africa Startup Act is proposed legislation designed to support growth within the country by encouraging the development of policy that will benefit high-growth startup founders and unlock the full potential of entrepreneurial skills of the people in South Africa.The Smart City Innovation Challenge, developed by the City of Johannesburg in partnership with Tshimologong Innovation Precinct, aims to find and develop startups that are responding to challenges faced by the city. Wits University and Anglo American have partnered to fund the refurbishment and expansion of the Johannesburg Planetarium into a new multidisciplinary research, training, and events hub.

The MultiChoice accelerator provides training in entrepreneurship skills and exposure to a network of global investors for startups working in Healthtech, Agtech, Fintech, Edtech, the circular economy, and the creative industries. The Founder Institute, the world’s largest pre-seed startup accelerator, welcomed its fifth cohort in Johannesburg in 2023. Smart Cities Summit takes place each year in June, and TECHSPO Johannesburg took place in October. Notable funding includes renewable energy company Pele Green Energy’s $134.6 million round in December 2023 and clean energy company Decentral Energy’s $12.1 million round in April 2023.

Ecosystem by the Numbers

ECOSYSTEM VALUE
(H2 2021 - 2023)
$1.8 bn
GLOBAL AVG. $29.4 bn
TOTAL EARLY–STAGE FUNDING
(H2 2021 - 2023)
$125 m
GLOBAL AVG. $655 m
ECOSYSTEM VALUE GROWTH
(H2 2021 - H2 2023 VS H2 2019 - H2 2021)
37%
37% 37 80 46% 46 100 0
GLOBAL AVG. 46%
NUMBER OF UNICORNS
(H2 2021 - 2023)
0
GLOBAL AVG. 3
MEDIAN SEED ROUND (H2 2021 - 2023)
$277 k
GLOBAL AVG. $985 k
MEDIAN SERIES A ROUND (H2 2021 – 2023)
$4.17 m
GLOBAL AVG. $7.5 m
SOFT. ENGINEER SALARY (2023)
$42 k
GLOBAL AVG. $47 k
EARLY-STAGE FUNDING GROWTH (2020 - 21 VS. 2022 - 23)
2
Scale of 1 (lowest) to 10 (highest)
TOTAL VC FUNDING (2019 - 2023)
$800 m
GLOBAL AVG. $4.6 bn
TIME TO EXIT (2019 - 2023)
11.6 years
GLOBAL AVG. 10 years
EXIT AMOUNT (2019 - 2023)
$385 m
GLOBAL AVG. $8.9 bn
EXIT COUNT (#)
(2019 - 2023)
38
GLOBAL AVG. 80
9
3
11
11
4
2019
2020
2021
2022
2023

Sub-Sector Strengths

Fintech

Johannesburg is home to many of Africa’s leading banks and financial institutions, as well as Africa’s largest stock exchange, creating fertile soil for its Fintech ecosystem. Blockchain Africa Conference 2023 was held here in March and Digital Finance Africa 2023 in September.Insurance startup Pineapple raised $21.5 million in a November 2023 Series B round. Fintech startup Naked Insurance has raised $31.7 million over four rounds.

AI, Big Data & Analytics

AI Expo Africa, Africa's largest AI and intelligent automation trade show and conference, will be held in Johannesburg in October 2024. Data and analytics summit Velocity took place in March 2023. In August 2023, Google launched the Google for Startups Accelerator: AI First initiative to support African startups that want to use artificial intelligence to solve local challenges.

Proptech

The 14th Annual Africa Property Investment Summit took place in Johannesburg in September 2023. The Africa Proptech Forum was held the following month. In August 2023, real estate investment firm REdimension Capital raised $10.8 million to fund South African Proptech startups. Property marketing platform Flow raised a total of $6.1 million over two rounds, including a $4.3 million seed round in January 2023.

Reasons to Move Your Startup to Johannesburg

Educated Talent

The University of Johannesburg ranked #4 in the Times Higher Education 2024 Best Universities in Africa ranking and #1 in the 2024 MyBroadband Best South African Universities for Computer Science and Engineering Studies list. In 2023, a Digital Learning Hub launched in Gauteng, the province that is home to Johannesburg, to provide young people with technical training.

Support for Female Founders

WomHub, a pan-African incubator for women in STEM, announced that it will partner with networking company Cisco to launch a hub to provide business mentoring, incubation, and training opportunities to women-led startups in Johannesburg. The Fem-Tech Startup Innovation Challenge launched at the 2023 AfricArena’s Johannesburg Summit to facilitate innovation, networking, and investment opportunities for women-led startups.

Investment in Data Centers

Fueled by the rise in adoption of 5G, AI, and smart city initiatives, Africa is considered the next frontier of the data center industry, with a predicted $5 billion in market size by 2026. Google launched its first African Cloud Region data center in Johannesburg in January 2024. Open Access Data Centres has announced it will expand its Johannesburg-based Isando facility by adding 4MW and 600 racks in 2024.

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